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IPRO Receives Google's AdWords Grant

07/23/08

IPRO has received a grant through Google's AdWords program. The donated advertising on Google will link users with IPRO's consumer-directed sites.

Google has worked with IPRO to come up with a number of sponsored ads that appear at the top side of search pages when New York-based users type in certain terms. For example, an IPRO ad appears at the top of the screen after typing "hospital report card" during a Google search. Clicking on the www.ipro.org link takes users to a page on IPRO's site that includes links to six publicly available report cards on hospitals, nursing homes, home health agencies and health plans. By typing in "quality of care complaints," users see an IPRO ad that takes them to a site featuring information on how to file Medicare quality of care complaints. As part of its grant to IPRO, Google will donate up to $10,000 a month in ads. The Google Grants program supports organizations sharing Google's philosophy of community service to help the world in areas such as science and technology, education, global public health, the environment, youth advocacy, and the arts. Designed for 501(c)(3) non-profit organizations, Google Grants is a unique in-kind advertising program harnessing the power of the Google AdWords advertising product. Google Grants has awarded AdWords advertising to hundreds of non-profit groups whose missions range from animal welfare to literacy, from supporting homeless children to promoting HIV education.

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